HOW

“Louise has demonstrated an unparalleled level of expertise and dedication that has significantly transformed our approach to admissions and marketing. Her strategic insights and innovative ideas have played a pivotal role in enhancing our institution’s visibility and reputation within the community. Beyond her professional accomplishments, Louise has consistently exhibited a rare combination of intelligence, personability, and a relentless drive for success.”
— David Weston, Headmaster, Kingshott School

I’m a marketing generalist who, thanks to having been in the sector for over 20 years, who perhaps knows something about pretty much everything school marketing related. And yes, I’m somewhat self-deprecating.  I’d much rather be selling your school, rather than my services. But I do know that I can help your school to thrive.  

I can play a small, or large, part in helping you to improve.  I could work on a one-off project, or we can build an ongoing relationship. 

Here’s why I think I should help you.  And here’s specifically how I can help: 

creating teams & culture

  • develop effective marketing & admissions teams

  • recruit marketing & admissions staff

  • train & support SLTs and marketing & admissions staff

  • develop a marketing culture at your school (INSETs)

developing communications

  • support more effective parent communications

  • develop your online communications

  • create ideas for PR and campaigns (& do them)

  • support you to develop clear/consistent branding

supporting in the interim

  • Effective & trusted ‘stop-gap’ support

  • Project management for new projects (websites etc)

  • Taking on all aspects of your PR to raise your profile

supporting strategies & change

  • support or lead structural change

  • develop a marketing strategy or plan

  • support & track strategy implementation

  • help change your school image or reputation

auditing your marketing & admissions

  • recruit more pupils into your school

  • increase the retention in your school

  • improve your admissions conversion rates

  • target particular types of pupils

understanding your customers & market

  • understand your parents’ needs

  • build better relationships with parents

  • understand your competition

  • target new geographical areas